Jennifer Aniston Modeling For Eau De Parfum (2010): The thought struck me today (after nearly 4 1/2 years of blogging, cough, cough; the simplest things are the hardest, is my defense. It once took me 3 months to finally devise a "course lecture" on fragrance for 4 to 5 year-old toddlers, so I know or I think I know) that it might be a good idea to offer a doublet review of a particular fragrance for people who care less about context and more about practical tips, wearability and matters of personal taste. I had been toying with the idea more or less and suddenly, it all became crystal clear: I just need to focus on the wearability factor and social-occasions questions for the doublet review which I usually don't find room for in my longer reviews.

Lyfestyle-wise, I would qualify the new Jennifer Aniston perfume (longer review here) as an elegant, sunny and clean, but not-too-clean clean fragrance which succeeds in bringing together a certain old-world charm and clean American feel. Jasmine lovers should check it out as it's a well-balanced, medium-grade jasmine scent which feels neither too raunchy-animalic nor too girly-floral. It's a bit transparent but without feeling aqueous.If you like fragrances like Chanel No.5 or White Linen by Estée Lauder, but were hoping to find a toned-down, younger version of the soapy notes in these, then it's also worth a try.

The style of Jennifer Aniston EDP is casual and urban and despite the beach theme apparent in the advertising and story, it's not a beach scent per se as it does not smell of the sea, sand, air, algae etc. as one might expect. If it smells of sand, it's the perfume-y kind of sand one finds in Sand and Sable by Coty. I do not find the fragrance to be laid-back or sporty either as it cultivates an understated sense of sophistication.

As for its wearability factor, I would say it's easy to wear unless you really cannot stand anything above a minimalist, barely-there skin scent. It's a day-into-night kind of fragrance, with a versatile personality. It's feminine, but also business-like as it does not feel overpoweringly sensual and female; Jennifer Aniston is after all a working woman. It offers a medium-range sillage. After it gets into the drydown phase, the eau de parfum becomes more like a light, airy skin scent while keeping a nice contrast between sunny citrusy top notes and more lady-like aldehydes. Appropriate for: work, first stages in dating, casual social occasions, moms on the go. The takeaway: a sunny, clean, versatile and sophisticated jasmine scent.